Colors play a large part in branding for a website and marketing. It affects our emotions, how we act and feel subconsciously, thereby leaving a lasting effect on us when we buy or purchase products.
Color is symbolism.
We say someone jealous is "green with envy." Someone sad is said to be "blue." When we are angry, we "see red." Colors affect us psychologically. Find out more about what colors communicate by downloading the complimentary 'Color Psychology Fundamentals' reference tool below.
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